Product of the month in November – TRUEWOODS
In November 2017, Wiesbaden’s Tourist Information presents sweatshirts and hoodies with wildlife motifs such as bears, deer, ducks and co. from TRUEWOODS as product of the month. A selection of the latest hoodies and sweatshirts collection is now available at the Tourist Information.
Passion for forestry and fashion: TRUEWOODS
High-grade materials, sustainable production and outstanding styles: this was what Alexander Schneider and Jan Borchert were unable to find on their intensive search for hip clothing which expresses their passion for forestry and hunting while also being sustainable.
In June 2016, after completing their degree in forestry studies, they both decided to fill the niche in the market and founded their own label called "TRUEWOODS – Wildlife inspired Garments" including an online shop.
After developing the designs for stylish streetwear in Wiesbaden, they set out in search of international production opportunities. The founders deliberately focused their attention on production outside Europe where a better quality is offered and bearing in mind that withdrawing business from the textile industry in developing countries, which heavily rely economically on this business, would not be ethical. To guarantee fair working conditions and fair wages nevertheless, TRUEWOODS works together with certified manufacturers.
Alexander Schneider and Jan Borchert are considering opening their own store in Wiesbaden's city center in the future.
It's not just the production of the everyday clothes with wildlife motifs, such as bear, deer, ducks and co, which is sustainable. The "Support Your Local Woods" project launched by the two Wiesbaden entrepreneurs aims at supporting regional woods and providing a habitat for humans and animals by planting a tree for every piece of clothing sold.