Vaccination = Life
With the advertising campaign, Wiesbaden wants to reach people exactly where they are, for example in pubs, shisha bars or social networks. This was made clear by Mayor Gert-Uwe Mende and Mayor as well as Head of Health Dr. Oliver Franz. The emotional and eye-catching campaign is intended to make it clear that every vaccination brings us a little closer to normal life. It should also appeal to people who are difficult or impossible to reach via traditional media.