Educational Tour Wiesbaden
This year's Educational Tour will take place in Wiesbaden from August 16 to 17, 2026. This exclusive Educational Tour will show you how to target your events specifically at your target groups - for more relevance, better results and maximum impact despite increasing demands.
Focus on target groups: more impact for your events
Convention Wiesbaden’s Educational Tour is aimed at event planners, PCOs, and decision-makers who want to strategically develop their events.
The focus is on current challenges facing the event industry:
rising expectations, diverse audience needs—and, at the same time, increasing budget pressures.
How can events be designed under these conditions to achieve maximum impact?
This is exactly where our Educational Tour comes in.
What awaits you on the Educational Tour
The events industry is undergoing a transformation:
artificial intelligence, changing attendee expectations, and generational differences are placing new demands on planning, communication, and event design.
At the same time, one thing is truer than ever:
the tighter the budgets, the more crucial it is that your event is perfectly tailored.
Successful events emerge when content, formats, and messaging are precisely tailored to the respective target audience.
Our Educational Tour will show you exactly how to achieve that.
Your expert: Julia Stechl
Julia Stechl is an Account Manager and Design Thinking Coach at Proske GmbH, combining in-depth event expertise with innovative participant-centered methods.
In her presentations, she demonstrates how artificial intelligence is already transforming the event industry today—and how this creates concrete opportunities for more efficient processes, creative concepts, and tailored participant experiences.
A particular focus is on the connection between AI and Design Thinking:
successful events emerge where technology is strategically used to better understand and address the needs, expectations, and pain points of target audiences.
As part of the Educational Tour, Julia Stechl provides practical guidance on how to use AI-powered personas and design thinking methods to develop events that are not only well-thought-out but, above all, relevant and impactful.
The Educational Tour combines strategic insights with practical application:
- AI-powered target audience analysis and persona development
- Design thinking methods for innovative event concepts
- Practical approaches to improving the participant experience and impact
- Direct application to your own event planning
The content builds on itself, providing you with a seamless learning journey—
from understanding your target audiences to concrete implementation.
Your added value as a participant
Participating in the Educational Tour offers you concrete benefits:
- You’ll gain a deeper understanding of your target audiences and their expectations
- You’ll learn how to plan events more efficiently and effectively
- You’ll reduce wasted reach and increase the relevance of your events
- You’ll gain immediately applicable methods and tools
- You benefit from networking with other decision-makers and industry experts
In short:
You will gain the ability to design events that are precise, targeted, and future-proof.
Who is the Educational Tour suitable for?
The Educational Tour is specifically designed for:
- Event planners and event managers in companies
- CEOs and decision-makers who use events strategically
- PCOs and agencies in the congress and events sector
The partner network as the foundation of the Educational Tour
The Educational Tour thrives on dedicated partnerships and a shared commitment to generating innovative ideas for the events industry.
Together with the Wiesbaden partner network, we are creating a high-quality program characterized by practical insights, professional expertise, and personal encounters.
Our Hotel Partners
These hotels are providing room blocks for participants and are making a significant contribution to the overall on-site experience:
Hotel Dorint Pallas Wiesbaden
Mercure Hotel Wiesbaden City
Radisson Blu Wiesbaden
In addition to the hotel industry, other partners are supporting the tour with their expertise and input:
- Heimathafen Wiesbaden
- Courtyard by Marriott Wiesbaden-Nordenstadt
We would like to extend our special thanks to everyone involved who has helped make this educational tour possible and is actively contributing to the further development of the events industry.
Our references from the last tour
Barbara Wolscht, Faupel CommunicationWiesbaden - the charming city of short distances - impresses as an event city with its versatility for small and large events, supported by a friendly and professional convention team.
Janet Dunschen,Fachverband Gebäude-Klima e. V.A big thank you for the great educational tour. It showed me in an entertaining way what makes Wiesbaden so special - I would love to come back!
Nicole Wiggenhauser,SV SparkassenVersicherung Holding AGThe Educational Tour in Wiesbaden and me right in the middle of it - that was just right! There was an immediate group feeling thanks to the friendly support from the Convention Wiesbaden team.
