Product of the month of June: T-Shirts & Hoodies
They liked to say that we were from the “ebsch Seit”. On the wrong side of the tracks...or, here, the river Rhein. The region around Mainz was long mocked as geographically and culturally ‘ebsch’: backwater, hillbilly, uncouth.
The EBSCH® SIDE is located at the heart of Europe on the banks of the Rhine River in and around the cities Mainz and Wiesbaden. Over 600,000 souls call this region home, 450,000 in both cities itself. The region is dedicated in equal measures to the head and the heart, with a renowned university and a mild climate ideal for winegrowing and agriculture. The Region has always served as a cultural crossroads, from the Romans, who brought their civilization and lifestyle to the Teutons, to the French, who established the first democracy on German soil. It serves as an unsung cornerstone of modern Europe, with 1 out of every 5 residents originally harkening from another land and now helping drive our ongoing cultural development.
But the times they are a-changing. Today Wiesbaden and its environs have come to be known as one of the most attractive and fascinating regions in all of Europe. Ebsch has been transformed from insult to insignia. We’re living on the EBSCH® SIDE and are proud of it !