The new Wiesbaden ambassador campaign - an idea and initiative of the Wiesbaden partner network - will be launched on Sunday, September 28, with a major appearance at this year's city festival. Under the title "Our 11 for Wiesbaden - This is how Wiesbaden is seen ...", the network will present its project, which aims to connect citizens even more closely with their city.

The campaign will initially run for one year. It is deliberately aimed at the city's own population and is intended to show that Wiesbaden is lovable and liveable, diverse and attractive - for guests as well as for the people who live here. The eleven Wiesbaden ambassadors - all personalities from culture, sport, business, health, education, trade, retail, social affairs, leisure, hotels and gastronomy - help to achieve this. "With your commitment and your solidarity with the city, you are sending a strong signal for Wiesbaden and tourism", said Mayor and Head of Economic Affairs Christiane Hinninger, thanking the players for their commitment and ideas for city marketing: "Whether entrepreneur, artist, sportsperson or host - the ambassadors selected by the partner network are people who connect".

One of these ambassadors is Urs von Kellenbach, Hotel Director of the Motel One Wiesbaden and also spokesperson for the Wiesbaden partner network: "My connection to Wiesbaden is deeply rooted - as a committed citizen with a family, local hotelier and co-initiator of this campaign, it is very important to me to make the quality of life and diversity of our city visible. I would like to contribute to the fact that we Wiesbadeners perceive our city with a more positive view and healthy local patriotism."

On the Sunday of the city festival, visitors can get to know the new initiative interactively at the campaign stand from 11 am to 6 pm. The highlight will be the stage appearance at 2.30 p.m.: three of the ambassadors will talk about their commitment in interviews, and the campaign video will also celebrate its premiere. There will also be hands-on activities such as a photo box, a caricaturist, an autograph session with SV Wehen Wiesbaden central defender Sascha Mockenhaupt, competitions and lots of little surprises. Merchandising items such as jute bags, postcards and stickers with the campaign slogan will ensure that the message is visible throughout the city.

The campaign launch will also be flanked by various other communication measures, such as the placement of numerous Citylight posters in the city center and at bus stops, posters on city buses, integration in newsletters and brochures as well as accompanying merchandising.

A particular focus is on the digital presence: from the end of September, the campaign will also be launched on WICM's tourism social media channels. The campaign will also be promoted and extended in collaboration with a Wiesbaden influencer. In addition, the landing page wiesbaden.de/sogesehen (opens in a new tab) will go online. There, the eleven ambassadors introduce themselves with photos and personal questionnaires - giving the campaign an authentic face. The campaign is being implemented with strong support from Wiesbaden-based advertising agency Kraft&Adel, which is also passionately committed to the location.