Just as Taylor Swift, obviously inspired by the artwork "Ophelia" by Friedrich Heyser, gives the artwork a new level of interpretation, a search game - inspired by themes from Swift's popular songs - leads to a scavenger hunt through the permanent exhibitions in Art and Nature.

Are there more references to art in Taylor Swift's work? Do certain colors recur? Participants can pick up a Swiftie flyer at the museum ticket desk and go on an individual tour. Those who take part can take part in a competition. On the 13th of each month, a Swiftie package from the museum store will be raffled off among all the correct answers.

Participation in the scavenger hunt is possible for a small nominal fee. Admission to the permanent exhibitions is subject to a charge. Children and young people under the age of 18 are admitted free of charge.