The museum takes to the streets and brings the streets into the museum.

"Women* & Type" is a collaborative project between the Museum Wiesbaden and the Gutenberg Design Lab at Mainz University of Applied Sciences. 

In the Octagon of the Museum Wiesbaden, a “Hall of Femmes” is being staged, showcasing relevant background information and design examples from twenty internationally renowned female type designers and typographers from the United States, South America, Europe, Asia, Africa, and New Zealand. On display are interviews (on film), selected examples of their work, and creative and conceptual details about the female designers featured in the “Call for Flags” exhibition. This reflective section of the museum exhibition is brought to life through a multimedia presentation featuring images, film, sound, interactive elements, and the flags from “Call for Flags.”

Flag Trail on Wilhelmstraße 

In the summer of 2026, a striking flag trail will be created on Wiesbaden’s “Rue” promenade between the Museum Wiesbaden and the Kurhaus. With its historic buildings, museums, and art galleries, Wilhelmstraße will become a public exhibition space for the works from “Call for Flags.” The project explores a new format for exhibitions in urban space: drawing on the tradition of the poster as “street art,” the flag trail examines the intersections between fine art and applied art, as well as between design, commerce, and the public sphere.

July 20 to 31, 2026 | LUX, Mainz University of Applied Sciences Pavilion

Parallel to Wiesbaden's "Call for Flags," the LUX Pavilion at Mainz University of Applied Sciences is exhibiting twenty typographic flags by young designers from the communication design program. In activist designs, they explore feminist positions in typography. The exhibition expands Women & Type* with a young perspective and offers insights into the current type design scene at Mainz University of Applied Sciences. The study project is supervised by Prof. Dr. Petra Eisele and Professor Dr. Isabel Naegele at the Gutenberg Design Laboratory Institute.

"Hall of Femmes" at the Museum Wiesbaden