The museum takes to the streets and brings the streets into the museum.

"Women* & Type" is a collaborative project between the Museum Wiesbaden and the Gutenberg Design Laboratory Institute at Mainz University of Applied Sciences. 

The Octagon at the Museum Wiesbaden will host a "Hall of Femmes," which will present relevant background information and design examples from twenty internationally renowned female type designers and typographers from the USA, South America, Europe, Asia, Africa, and New Zealand. The exhibition will feature interviews (film), selected examples of work, and design and conceptual details about the designers represented in the "Call for Flags" exhibition. This reflective part of the museum exhibition is brought to life by a multimedia presentation with images, film, sound, interaction, and the flags from "Call for Flags."

Flag trail on Wilhelmstraße 

In the summer of 2026, a striking flag trail will be created on Wiesbaden's "Rue" promenade between the Museum Wiesbaden and the Kurhaus. With its historic buildings, museums, and art galleries, Wilhelmstraße will become a public exhibition space for the works from "Call for Flags." The project is testing a new format for exhibitions in urban spaces: based on the tradition of the poster as "street art," the flag course explores the transitions between fine and applied art, as well as between design, commerce, and the public sphere.

July 20 to 31, 2026 | LUX, Mainz University of Applied Sciences Pavilion

Parallel to Wiesbaden's "Call for Flags," the LUX Pavilion at Mainz University of Applied Sciences is exhibiting twenty typographic flags by young designers from the communication design program. In activist designs, they explore feminist positions in typography. The exhibition expands Women & Type* with a young perspective and offers insights into the current type design scene at Mainz University of Applied Sciences. The study project is supervised by Prof. Dr. Petra Eisele and Professor Dr. Isabel Naegele at the Gutenberg Design Laboratory Institute.

"Hall of Femmes" at the Museum Wiesbaden