For Wiesbaden Congress & Marketing GmbH, the trade show has been a key event in the event sales sector for many years, providing an opportunity to engage with national and international event planners from companies, associations, and agencies and to position Wiesbaden as a high-performing destination. Thanks to its close proximity to Frankfurt, the trade show also offers ideal conditions for showcasing Wiesbaden’s advantages—from excellent accessibility and a high quality of life to the diversity of event venues—directly to the international market. 

A special highlight of the trade show appearance was the “Buyer Pitch” on Wednesday, May 20, at 3 p.m. at the Germany Pavilion. There, Convention Wiesbaden presented the destination of Wiesbaden to international buyers and provided insights into the possibilities for congresses, conferences, incentives, and events in the city. The Convention Wiesbaden booth was well-attended throughout the entire trade show. Particularly encouraging was the strong interest from event organizers in the direct sales sector, who are considering Wiesbaden as a future venue for their events. The topics of sustainability, special supporting programs, and bookable experiences also played an important role in the discussions. In this way, Convention Wiesbaden is building on its strategic focus of supporting event organizers not only with suitable venues but also with sustainable solutions and attractive experiential elements for their participants.

The upcoming Educational Tour in Wiesbaden in August was also promoted at IMEX. Event planners are invited to get to know Wiesbaden as a conference destination during an exclusive discovery tour and an exciting workshop. “The Educational Tour has been an important sales component for years in the marketing of WICM’s convention and conference venues, as it allows participants to experience Wiesbaden and its conference facilities firsthand, facilitates networking with colleagues, and offers high-quality knowledge through thematic presentations,” adds WICM Managing Director Martin Michel. 

Background:
Convention Wiesbaden is part of Wiesbaden Congress & Marketing GmbH. Its marketing portfolio includes the RMCC, the Kurhaus Wiesbaden, and the Jagdschloss Platte. IMEX Frankfurt is considered one of the most important international trade fairs in the events industry. Every year, it brings together event planners, buyers, destinations, hotels, venues, and service providers from around the world. For Wiesbaden, the trade show offers the opportunity to present itself to a national and international professional audience and to establish targeted contacts with companies, associations, and agencies. The leading trade show in the industry is regarded as an important platform for acquiring new events.

More information: convention.wiesbaden.de (opens in a new tab).