Heidi Pharma GmbH wins Startup Booster 2025
The two founders Nina Braun and Katja Sulzbach from Heidi Pharma GmbH convinced the jury with their strong brand portfolio around "Herby Family".
Heidi Pharma GmbH wins the Startup Booster 2025
Heidi Pharma GmbH is a young company that specializes in plant-based, child-friendly nutritional supplements without artificial additives, flavour enhancers or colorants. The two founders Nina Braun and Katja Sulzbach were able to convince the jury with their strong brand portfolio around "Herby Family". The products are designed to support families with their children's everyday problems - such as loss of appetite, sensory overload or susceptibility to infections. Each product is accompanied by a lovingly designed "Herby" monster, an interplay of design and storytelling.
Startup Booster
The prize is awarded every two years by the UGW Agency Group in cooperation with the state capital of Wiesbaden, Nassauische Sparkasse and RheinMain University of Applied Sciences and is aimed at early-stage start-ups with a creative business, especially in the digital and tech segment.
- The winning team will be awarded a prize of up to 17,000 euros.
- Two years' free use of UGW's office space and equipment in an attractive office building with excellent transport links in Wiesbaden.
- Back-office functions such as accounting, IT, HR and reception are also provided free of charge.
- Coaching and consulting by mentors, who are experienced managers with many years of professional experience, can be utilized.
- Access to an extensive network of valuable customer contacts in the UGW agency group.
The next application phase is expected to start in spring 2027.
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