Company: Consistent Consulting
Founder: Tobias Jürgens
Date founded: February 1, 2023 (full-time since August 2024)
Industry and company: Finance

What drives you? What is your motto? "
It is not what we expect from life that matters, but what life expects from us." Viktor Frankl 

The principle of ikigai was also a great help to me in finding my purpose in life: to share my gift with others and to experience and increase joy by helping others to live more financially free lives.

What is your start-up about and what makes it special?
As I want to strengthen trust in the financial sector, I use the opportunity as an independent financial broker to provide advice in a completely transparent manner and based on scientific findings. The aim is to work with clients on a personal level to develop an individual concept that will enable them to achieve their life dreams financially. Thanks to the wide range of products available, I can respond to individual wishes: from sustainable investments to high-yield and tax-saving real estate. This also allows me to offer my services to founders, self-employed people, and companies. In short: putting the customer back at the center of financial services.

What are your first successes?
Milestones are important as a self-employed person:

1. My first noticeable success was when I was able to save a client 30 euros a month with five times the performance.
2. This also led to my first referral, as it showed the trust my clients had in me.
3. And, quite frankly, it was also my first earnings of over €1,000, which made my success and satisfaction clear to me. 

What is your professional background? I
actually studied chemical engineering. About ten years ago, when I was managing systems worth up to two million euros at Daimler, I noticed my knack for calculations. Later, as a senior quality manager, I appreciated the personal interaction with colleagues and knew I wanted to continue doing that. 

So I tried my hand at self-employment for the first time as a management consultant, but I couldn't get it off the ground due to cold calling. Through friends, I came across financial consulting and turned my hobby into my profession because I can perfectly combine the two areas of numbers and people.

What prompted you to start your own business?
Freedom of choice. I felt called to work with people, but conversations with my boss about leadership were like talking to a wall. I didn't want to be part of this impersonal system and wanted to stay true to my own values and vision.

Who advised you, who are your helpers and mentors?
My first source of information was the Chamber of Commerce and Industry. For personal growth, I recommend long-term coaching: Mitch Rau taught me a lot about acquisition that I still use today. However, for the mindset of a self-employed person and entrepreneur, I use the mentor system from Königswege, which is not called a business incubator for nothing. Nick in particular is someone who has had a strong influence on me, as he complements me well and shows me how I can communicate my services to others in a way that is easy to understand.

How did you experience your first days as a founder?
To be honest, I first took a vacation and made plans, doing a lot of research. This was also to put off acquisition. I had to find my self-discipline and my innermost motivation for why I was doing this. Creating a business plan helped me to keep my mind on the task at hand. A goal without a plan is just a dream. 

What was your biggest challenge and how did you overcome it?
Acquisition, definitely. I tried it myself at first, but the best decision was to get coaching for it. I then tried different ways to find what suited me best. Networking and recommendations are my preferred methods.

How do you draw attention to your company? What is your best marketing idea? In my industry
in particular, trust is very important. That's why recommendations after successful consultations are an essential part of the process. I like to use events as a platform where I can have direct and personal exchanges.

How did you finance your start-up?
When I first became self-employed, I used the start-up grant. I also set aside some private reserves. A clear financial plan is worth its weight in gold here.

What dream would you still like to realize? To build
a broadly diversified consulting company that can help people in all situations, not just financially. I would also like to offer other founders a start-up platform.

Please complete the following sentence: If I had more time, I
would... spend more time in nature, sit under a tree, and simply read a good book.

What is your special tip: What would you recommend to founders?
Found a business with others. Especially in the beginning, many doubts and issues can arise. To persevere, find someone who wants to start a business with you or is doing something similar. Even if it's called "self" and "constant," you don't have to do it alone.