Get your visitors and customers excited about your business and what you have to offer with customized "heimat shoppen" promotions, and let’s work together to make Wiesbaden’s downtown a memorable experience.

The Wiesbaden Chamber of Commerce and Industry (IHK) and Citymanagement Wiesbaden will support you with general organization, promotional materials, and communication. They will also provide a “heimat shoppen” brochure containing information on participating businesses, their promotions, and the “heimat shoppen” rally. The brochure will be available to visitors and customers in stores and at central locations throughout the city center.

The nationwide "heimat shoppen (opens in a new tab)" campaign raises awareness of the importance of local retail, restaurants, and service providers. It reminds customers of the value of shopping, dining, and experiencing local businesses, and how these activities contribute to the appeal and diversity of their community—even when compared to online shopping or shopping malls on the outskirts of town.

• 
  Local businesses offer variety, quality, personality, and personalized service.
• Every purchase made locally secures jobs and training opportunities and strengthens the local economy.
• Our downtown remains vibrant and attractive—for all of us!

• Soft Opening on Thursday, September 10
• Special promotions and offers at many stores
• Late-night shopping until 10 p.m. on Friday, September 11
• Discounted parking at a rate of 2 euros per parking session from 3 p.m. to midnight in four city-owned parking garages in the downtown area (PH Theater, PH Luisenplatz, PH Mauritiusgalerie, and PH City) 
• "heimat shoppen" rally with a stamp card and a raffle every day

Design your own unique promotional events for your store: whether it’s a small gift, a discount promotion, a contest, a tasting, a demonstration, or a hands-on activity—there are no limits to your creativity. Here are some examples of possible promotionsPDF-File184,69 kB.

Retailers, restaurant owners, or service providers who would like to participate in the “heimat shoppen” 2026 event in downtown Wiesbaden should contact City Management (citymanagementwiesbadende, phone 0611 316150 (opens in a new tab)) by June 30, 2026:

• Name and address of the business
• Contact person (name, phone number, email)
• Will you be participating in late-night shopping (until 10 p.m.) on Friday, September 11?
• Will you participate in the “heimat shoppen” rally?
• Will you donate a prize for the rally winners, and if so, what?
• Brief description of your own “heimat shoppen” promotion

City Management Wiesbaden (opens in a new tab)

General Organization, Coordination, and Content

• Email: citymanagementwiesbadende
• Phone: 0611 31-6150 (opens in a new tab)

Wiesbaden Chamber of Commerce and Industry (opens in a new tab)

General Content and Promotional Materials

• Email: f.spitzhirnwiesbaden.ihkde