Company: WRU Design Agentur UG (limited liability)
Founders: Ramón Höcker and Christian Linke
Date of foundation: September 27, 2024
Industry and company: Advertising agency & sales optimization

What drives you? What is your motto?
"Work like nobody is waiting for you" - quality and speed without pressure.

What is your start-up about and what is special about it?
With HuForms, my partner and I are developing a digital sales software as a modular system with ready-made processes - especially for recruiting, solar and affiliate services. What makes it special: Our system combines design, content and processes in such an intuitive and barrier-free way that users can find problem solvers directly without having to ask new questions. Simple, clear and efficient.

What are your first successes?
The first successes are the successful implementation of HuForms for customers from various industries, including construction, radiology and the cannabis industry.

I am particularly proud of the various partnerships with app providers and training software providers, which enrich our system and open up new user groups.

What is your professional background?
I come from a creative and digital working environment and have always been interested in technological solutions that simplify complexity. Experience in design, system architecture and the desire to chase my own dreams, not those of others, led me into self-employment to create my own innovative software solutions that combine design and user-friendliness. My partner is a thoroughbred developer. Our long-standing partnership is based on mutual complementarity, shared values and a passion for creating real added value.

What was the trigger for you to start your own company?
The trigger was the desire to make the chaos and complexity that I know from my everyday life digitally user-friendly - so that others can benefit from my system. I didn't want hectic, confusing software solutions, but a modular system that simplifies all processes and makes them barrier-free. The realization that design is more than just looks, but solves user problems, was the key moment.

Who advised you, who are your helpers and mentors?
I was supported by professional start-up consultations in Wiesbaden and brainstorming sessions with industry experts. My partner plays a key role as a calming influence and mentor. These helpers support me with advice and ideas during implementation.

How did you experience the first few days as founders?
The first few days were characterized by a mixture of euphoria and a good shot of chaos - a lot was new and disorganized in our heads. But that's exactly what helped us to find spontaneous and creative solutions and to structure many ideas. We learned that you can deliver quality even in the face of uncertainty.

What was your biggest challenge and how did you overcome it?
The biggest challenge was integrating a wide variety of industry processes into a standardized software solution. We overcame it by working closely with partners and users to make the modular system flexible and user-friendly at the same time. Openness to feedback was crucial.

How do you draw attention to your company? What is your best marketing idea?
We rely on trade fairs, poster advertising and building a network that shares our vision. Online marketing has so far been too fast-moving and inefficient with a low budget. Personal contacts are the key, because that's how all fruitful partnerships came about. I use trade fairs to exchange knowledge.

How did you finance your start-up?
Most of the financing came from your own funds and support from family and friends. I also used funding programs and regional start-up advice to create financial security.

What dream would you still like to realize?
I would like to establish HuForms as a cross-industry standard tool and use it to help even more people to design digital processes simply and efficiently.

Please complete the following sentence: If I had more time, we would ...
... outsource tasks to make faster progress. We love what we do.

What is your special tip: What would you recommend to founders?
Just do it. Stay flexible, listen to users and partners - and don't be afraid to turn the chaos in your head into creative energy.