CONTIGO Fairtrade GmbH
At the CONTIGO Fairtrade Shop in Wiesbaden, a friendly team welcomes customers with expert knowledge, advice and a passion for fair trade. The in-house roastery produces fair-trade organic coffees, which are available freshly ground or as beans. A coffee bar also invites customers to taste and linger.
Company Name: CONTIGO Fairtrade GmbH
Year Founded: 1994; Fairtrade shop in Wiesbaden opened in 2011
Company Size: Approximately 200 employees, including the five-person Fairtrade team in Wiesbaden
Industry: Retail of fair-trade handicrafts, supplemented by selected fair-trade and organic foods
Top 3 references:
Own network of Fairtrade shops in Germany
Direct partnerships with producers and cooperatives
Many years of experience in direct fair-trade trade since 1994
Unique selling proposition (USP):
Shopping at CONTIGO is an experience for all the senses: the aroma of freshly roasted coffee, curated world music, and exceptional goods from South America, Africa, and Asia create a relaxed and inviting shopping atmosphere.
At CONTIGO, customers will find a wide range of unique items, most of which are crafted through intricate, artisanal processes. Additionally, they can learn the stories of the people behind the products. The staff are happy to explain what fair trade means for producers in the countries of origin, and all background information is also freely available online in the CONTIGO supply chain report. Small flyers with a summary about the producer make it clear to the buyer or recipient why the product in their hands benefits everyone involved.
On the one hand, fair trade forms the economic foundation and long-term livelihood for many people overseas; on the other hand, the CONTIGO Fairtrade Shops offer an attractive alternative to the usual shopping options in cities.
Insider tip: Whether you’re strolling through Wiesbaden’s Old Town or taking a lunch break, the CONTIGO Fairtrade Shop is the perfect spot for a delightful coffee break, to unwind, or to take a little “world tour” and make a fair purchase.