As part of World Design Capital Frankfurt RheinMain 2026, the sam DesignDialog explores these questions. At WerkRaum Wiesbaden, perspectives from various cities come together: museums that are breaking new ground—in the heart of the city, in existing buildings, close to the people.

In the face of vacant spaces, changing uses, and new demands on urban spaces, innovative concepts are emerging in many places: museums are opening up, working in a participatory manner, and becoming places of encounter, exchange, and social discourse.

What kind of momentum can new museums generate?
How do they contribute to revitalizing the city center?
And what could this mean for Wiesbaden and its city museum?

The sam DesignDialog brings together experiences and perspectives from Chemnitz, Frankfurt, and Hamburg and invites participants to rethink the role of the museum—in Wiesbaden, the sam—Stadtmuseum am Markt—as an active part of the city.

Starting at 4:00 p.m.
Student project: Communicating museum content in new ways (HSRM, Communication Design)

6:00 PM
Welcome
remarks by Prof. Dr. Ute Knippenberger, Managing Director of SEG;
Sabine Philipp, Director of sam;
Dr. Alrun Schößler, Board Member of the Wiesbaden Foundation

Moderator:
Andreas Hieke, television journalist

Panel:
Dr. Doreen Mölders, Frankfurt
Historical Museum; Prof. Dr. Rainer-Maria Weiss, Hamburg Archaeological Museum, Harburg City Museum, Planet Hamburg;
Dr. Sabine Wolfram, State Museum of Archaeology Chemnitz (smac) Free
admission, limited seating, registration recommended

Phone: 0611 44750060 (opens in a new tab)
Email: infostadtmuseum-wiesbadende