Company: jubellaune (sole proprietorship)
Founder: Nina Margarete Bruns
Date founded: October 2022
Industry and company: Health, stress management, and change management

What drives you? What is your motto?
My mantra combines personal responsibility and lightheartedness: "Take yourself seriously, but not too seriously!" 

What is your start-up about and what makes it special?
With my B.O.O.S:T method, I support people and companies in successfully integrating holistic health and stress management into change processes without losing their lightheartedness. My unique composition combines elementary tools from Ayurveda, breathwork, positive psychology, and bodywork such as laughter, stretching, yawning, and the most important tricks for getting started and then sticking with it. This ensures healthy change and genuine transformation.

What are your first successes?
In the beginning, I mainly worked with private individuals online. Now I am proud to be able to offer my first successful seminars and workshops on site at companies in Wiesbaden. It's a lot of fun and feels very meaningful, because healthy, resilient, and therefore productive employees are the most important resource for sustainable business success.

What is your professional background?
I originally studied business administration and most recently headed a marketing department in the hotel industry. Of course, there were challenges, but to be honest, my true inspiration to continue my education in the field of stress management was my three children. I really want to share the many great tools that I have discovered, tried out, and developed for myself.

What prompted you to start your own business?
Funnily enough, my decision to start my own business came about during a training course that was actually intended to help me return to work after parental leave and the coronavirus lockdown. I realized that I wanted a change in order to find fulfilling work. Until then, I had been selling people relaxing vacations where they could escape the stress of everyday life. Now I wanted to share with others how to create a life where you no longer need a vacation.

Who advised you, who are your helpers and mentors?
My most important mentors were my various trainers and my optimistic mom, who above all encouraged me to give it a try. The most important supporters in the thicket of regulations and next steps were actually the start-up commissioners of the city of Wiesbaden and various seminars at EXINA. 

How did you experience your first days as a founder? Above
all, I felt flexible, self-determined, and free. With three small children, it was extremely valuable to be able to organize my working hours so flexibly and work from home. Now I am happy to be able to expand my services locally. 

What was your biggest challenge and how did you overcome it?
My biggest challenges are probably my curiosity and impatience. Because even though my love of change is an important strength—which I also share in my coaching sessions—it naturally has its pitfalls. When it comes to designing my services, I still need to practice not trying something new too quickly, but giving an idea the time it needs to become successful.

How do you draw attention to your company? What is your best marketing idea?
My most important calling card is definitely my website, especially for my online courses and 1:1 coaching sessions, which is where people find me. Of course, I'm also active on social media, sometimes more, sometimes less. Until now, I've been using Instagram for private clients, but now I also want to use LinkedIn to be found by companies. For my corporate offerings, I want to make greater use of regional media. Of course, good word-of-mouth advertising is extremely valuable.

How did you finance your start-up?
Since I offer coaching, keynotes, seminars, and training courses, my start-up wasn't particularly capital-intensive. I mainly invest in exciting training and further education. Since I work from home or go to companies, I don't need much equipment.

What dream would you still like to realize?
I dream of there being a school subject called "health" in which our children learn about the most important tools for prevention, such as nutrition, exercise, sleep, etc. In my opinion, mental health and stress management should also definitely be part of the curriculum.

Please complete the following sentence: If I had more time, I would... read
more books. But actually, "no time" always means "no priority."

What is your special tip: What would you recommend to founders?
Better to start imperfectly than to wait for perfection! Of course, we need a concept, but in the end, joy and flexibility are much more important.