Company: jubellaune (sole proprietorship)
Founder: Nina Margarete Bruns
Date of foundation: October 2022
Industry and company: Health, stress competence and change management

What drives you? What is your motto?
My mantra combines personal responsibility and lightness: "Take yourself seriously, but not too seriously!"

What is your start-up about and what is special about it?
With my B.O.O.S:T method, I support people and companies in successfully integrating holistic health and stress competence into change processes without losing the lightness. My unique composition combines elementary tools from Ayurveda, breathwork, positive psychology and bodywork such as laughter, stretching, yawning as well as the most important tricks to get into implementation and then stick with it. So that healthy change and real transformation succeed.

What are your first successes?
At the beginning, I mainly worked online with private individuals. Now I'm proud to be able to offer my first successful seminars and workshops on site at companies in Wiesbaden. It's a lot of fun and feels very meaningful, because healthy, resilient and therefore productive employees are the most important resource for sustainable corporate success.

What is your professional background?
I originally studied business administration and most recently managed a marketing department in the hotel industry. There were challenges there, of course, but my real muse for learning more about stress competence was, to be honest, my 3 kids. I really want to share the many great tools that I have learned, tried out and developed for myself.

What was the trigger for you to start your own business?
Funnily enough, my decision to start my own business came about during a training course that was actually intended to help me get back into work after parental leave and the coronavirus lockdown. I realized that I wanted a change for a fulfilling job. Previously, I had sold people relaxing vacations where they could escape the stress of everyday life. Now I wished to share with other people how to create a life you don't even need a vacation from anymore.

Who advised you, who are your helpers and mentors?
My most important mentors were my various trainers and my optimistic mom, who above all encouraged me to give it a go. The most important supporters in the thicket of regulations and Next Steps were actually the start-up representatives from the city of Wiesbaden and various seminars at EXINA.

How did you experience the first few days as a founder?
Above all, I felt flexible, self-determined and free. With 3 small children, it was super valuable that I could organize my working hours so flexibly and work from home. Now I'm happy to be able to expand my services on site too.

What was your biggest challenge and how did you overcome it?
My biggest challenge is probably my curiosity and impatience. Because even though my love of change is an important strength - which I also share in my coaching sessions - it naturally also has its pitfalls. As part of my offer design, I am still practising not trying out something new too quickly, but giving an idea the time it needs to become successful.

How do you draw attention to your company? What is your best marketing idea?
My most important business card is definitely my website, especially for my online courses and 1:1 coaching sessions. Of course, I am also more or less active on social media. So far, it's been Instagram for private customers, but now I also want to use LinkedIn to be found by companies. I also want to make more use of regional media for my company offers. Of course, good word-of-mouth advertising is really valuable.

How did you finance your start-up?
As I offer coaching, keynotes, seminars and training, my start-up was not particularly capital-intensive. I mainly invest in exciting training and further education. As I work from home or go into companies, I don't need a lot of equipment.

What dream would you still like to realize?
I dream that there will be a school subject called "health", in which our children learn about the most important tools such as nutrition, exercise, sleep, etc., especially on the subject of prevention. In my opinion, mental health and stress competence should also definitely become part of the curriculum.

Please add the following sentence: If I had more time, I would ...
... read more books. Actually, "no time" always means "not a priority".

What is your special tip: What would you recommend to founders?
It's better to start imperfectly than to wait perfectly! Of course we need a concept, but in the end, enjoyment and flexibility are much more important.